A cohesive launch package
stories /delight
Tif Flowers
Senior brand designer @Shopify
Brand identity, web, interactive tools, design systems.
Tif Flowers
Senior brand designer @Shopify
Brand identity, web, interactive tools, design systems.
Selected projects
The work I'm most proud of sits at the intersection of brand clarity and interaction quality. Here's a selection.
Skills
Skills
Skills
01
Visual design
I create digital experiences where brand and interface feel seamless, ensuring every detail contributes to clarity, trust, and delight.
Visual design
02
Interaction design
Through Cursor prototyping, journey mapping, and usability testing, I design flows that anticipate needs and remove friction, helping people move confidently through products.
Interaction design
03
Inclusive systems thinking
By embedding accessibility principles and shaping design systems, I focus on solutions that are scalable, consistent, and welcoming to everyone.
Inclusive systems thinking
04
Collaboration
My soft skill that I use daily is presenting concepts clearly, inviting feedback early, and building alignment across disciplines so ideas turn into impact.
Collaboration
01
Visual design
I create digital experiences where brand and interface feel seamless, ensuring every detail contributes to clarity, trust, and delight.
Visual design
02
Interaction design
Through Cursor prototyping, journey mapping, and usability testing, I design flows that anticipate needs and remove friction, helping people move confidently through products.
Interaction design
03
Inclusive systems thinking
By embedding accessibility principles and shaping design systems, I focus on solutions that are scalable, consistent, and welcoming to everyone.
Inclusive systems thinking
04
Collaboration
My soft skill that I use daily is presenting concepts clearly, inviting feedback early, and building alignment across disciplines so ideas turn into impact.
Collaboration
01
Visual design
I create digital experiences where brand and interface feel seamless, ensuring every detail contributes to clarity, trust, and delight.
Visual design
02
Interaction design
Through Cursor prototyping, journey mapping, and usability testing, I design flows that anticipate needs and remove friction, helping people move confidently through products.
Interaction design
03
Inclusive systems thinking
By embedding accessibility principles and shaping design systems, I focus on solutions that are scalable, consistent, and welcoming to everyone.
Inclusive systems thinking
04
Collaboration
My soft skill that I use daily is presenting concepts clearly, inviting feedback early, and building alignment across disciplines so ideas turn into impact.
Collaboration
FAQs
FAQs
Every designer has strong opinions.
Here are a few of mine
Delight is not optional. Even small, thoughtful moments can shift an experience from functional to memorable.
Feedback — I used to feel very attached to my work, now I welcome feedback as it often expands my original perception. It’s become one of the most valuable parts of my process, sharpening ideas and building trust.
How much more time is spent on preliminary thinking than on hands-on design. The invisible work of aligning people and framing problems often makes the visible work possible.
Empathy. Design conversations tend to gravitate toward tools, systems, and process which are all useful things. But I keep coming back to the person on the other end. Why they're there, what they're hoping for, what might make them feel understood. That's the part I find most interesting.
Delight is not optional. Even small, thoughtful moments can shift an experience from functional to memorable.
Feedback — I used to feel very attached to my work, now I welcome feedback as it often expands my original perception. It’s become one of the most valuable parts of my process, sharpening ideas and building trust.
How much more time is spent on preliminary thinking than on hands-on design. The invisible work of aligning people and framing problems often makes the visible work possible.
Empathy. Design conversations tend to gravitate toward tools, systems, and process which are all useful things. But I keep coming back to the person on the other end. Why they're there, what they're hoping for, what might make them feel understood. That's the part I find most interesting.
Delight is not optional. Even small, thoughtful moments can shift an experience from functional to memorable.
Feedback — I used to feel very attached to my work, now I welcome feedback as it often expands my original perception. It’s become one of the most valuable parts of my process, sharpening ideas and building trust.
How much more time is spent on preliminary thinking than on hands-on design. The invisible work of aligning people and framing problems often makes the visible work possible.
Empathy. Design conversations tend to gravitate toward tools, systems, and process which are all useful things. But I keep coming back to the person on the other end. Why they're there, what they're hoping for, what might make them feel understood. That's the part I find most interesting.
Delight is not optional. Even small, thoughtful moments can shift an experience from functional to memorable.
Feedback — I used to feel very attached to my work, now I welcome feedback as it often expands my original perception. It’s become one of the most valuable parts of my process, sharpening ideas and building trust.
How much more time is spent on preliminary thinking than on hands-on design. The invisible work of aligning people and framing problems often makes the visible work possible.
Empathy. Design conversations tend to gravitate toward tools, systems, and process which are all useful things. But I keep coming back to the person on the other end. Why they're there, what they're hoping for, what might make them feel understood. That's the part I find most interesting.